Content Personalisation for WAP-Enabled Devices

Today the information overload problem goes hand in hand with the Internet. It is becoming more and more difficult for people to locate the right information at the right time and this may prove to be a barrier to the future success of the Internet and its related services. Content personalisation technologies are often presented as a potential solution to this information overload problem. In short, content personalisation technologies facilitate the development of information services that are customised for the needs of individual users. For example, PTV is an award-winning, Web-based personalised television listings service capable of learning about the viewing habits of individual users and of generating personalised TV guides for these users. This paper describes how PTV has been recently adapted for use on the new generation of WAPenabled Internet devices such as mobile phones – the need for content personalisation is even more acute on WAP devices due to their restricted presentation capabilities.